ION group is a collective of businesses and functions that deliver a multi disciplinary set of products and services in the financial sector.
Design a brand that has flexibility to undertake an expanding business portfolio.
Spearhead the identity using a HR application as it’s test.
The Concept
A Design language
Diversification.
Simplified and personified using the humble dot. A symbol of solidarity but also powerful enough to be used in unison to create strong and powerful messaging.
it is also a handy UI device.
Promotional video
Play Video
A brand translated into an app
RESULT
Two IWTS awards for packaging and brand design.
Secured the next stages of funding and onward growth trajectory!