Electra build electric commercial vehicles and needed a new brand concept that reflected their forward thinking ideas and technologies.
the identity concept
Our solution
Raise the visual standard of content and make their commercial vehicles and technologies ‘cool’. Treat them like a luxury car brand for the commercial world.
Web presence
Vehicle UI
Visual Content
Graphical Tests
Creation of a 3D blueprints to showcase internal technologies and locations.
Identity upgrade
Logotype
Creation of a modern logotype that strikes a balance between modern, legibility and futurism without being stereotypical.
Enhancement of the logo mark into a more refined emblem.
Result
Visual identity and branded content that brings the brand up to date and makes sure it stands out within its sector.
200% percent click through increase to vehicle and technology pages and 300% increase in email traffic and enquiries.